REDUCER

Reducer / Killer 12"

€18

Punk Dancehall fusion .. A Collision between African Headcharge and CRASS..

Born from the ashes of an early 1980’s Northampton based anarcho collective of musicians & artists – with a shared love of reggae and a punk neo industrial ethos – came REDUCER – We had to do things with an edge – to cut through the shit – that post punk new wave safe pop with a renewed knife of Joy & Righteous Anger – love & hate – life & death – banged out in a massive industrial reggae punk soundscape – our gigs were audio visual shock & awe – total commitment to the moment and the creativity – video projection,, incence & pyrotechnics, covering the venue walls with backdrops – it was a fully immersive experience. We never sought music business recognition- we weren’t in the music business! We were in the experience business! We recorded about 30 odd tracks in all, in order to try & catch the passion, energy & raw power of when we played live, the tracks were recorded over a period of 7 years. Each one unique, unrehearsed, spontaneous & improvised – one take, one mix onto cassette and a vershun if wanted & were done – capturing the raw passion & life energy that was pouring through us. About 5 years ago years we decided to set up a website & release what felt at that point may have been our 1st, last & only chance to get something on vinyl, & set up a website in order to tell the remarkable story of what happened in that little town in the Midlands 40 years ago and after we decided to digitise our archive of recordings and put them on the site and other platforms just as a “We were here & We did this” statement of public record – incredibly a Reducer Renaissance was born – the website mushroomed & we got US Radio airplay, we suddenly sold out our 1st vinyl release – Product & 35 years on a new audience got to hear & see what the myths & legends are about and they want more so, here it is, 5 tracks 5 videos. 35 Years old – Sounds like it was Recorded Yesterday. Think you’ve heard everything? You haven’t heard Reducer.

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